In 2016, the term “digital marketing” borders on redundancy. This year marks a tipping point, with marketers spending more than two-thirds (70%) of their total budget on digital marketing channels, according to Salesforce’s latest annual “State of Marketing” report that surveyed almost 4,000 marketers.
Your customers are cross-channel so your marketing must be cross-channel.
Digital accounts for an ever-growing share of marketers’ activities, channels, and budgets, and high performing teams have integrated mobile, email and social into their overall strategy.
Consider these results for email:
Lots of good information in this report. You can read the 2016 State of Marketing report for yourself.