37% of the Total Web Traffic to the US Legal Industry is Paid Traffic

 

37 percent of total web traffic to the us legal industry is paid traffic

According to a recent report published by Hit Wise, 37% of total web traffic to the Legal Category is being driven by paid search. This means that a substantial portion of online activity of those that are in-market for a law firm are relying on paid search ads to find what they are looking for. Another way to look at this is if you want your law firm to continue to be relevant and to continue to be found by interested users you want to make sure to consider paid search.

Otherwise, and the data is showing us this, your competition is there and it will be then and not you winning the clients and capturing the business.