In the New York DMA alone, over 12 million adults 18+ are on Facebook. Facebook’s dominant position in the social media landscape is showing no signs of abating. 80% of US online adults have a Facebook account, according to GlobalWebIndex. Facebook skews female; however, in the New York DMA this skew is variable across age groups and becomes more pronounced among older age brackets.
Overall, 52% of Facebook users 18+ from the New York DMA are female, 48% are male.
[bctt tweet=”52% of Facebook users 18+ from the New York DMA are female, 48% are male.”]
Among younger age brackets, there is no apparent skew. Adults 18-34 make up 47.9% of Facebook users with an even 50% split between men and women.
The female skew begins at the 25-54 age bracket with 51% identifying as female.
This skew is primarily found in the upper end of the 25-54 age bracket. Among adults 35-54 a pronounced skew towards women begins with 53% identifying as female.
Almost one-third of Facebook users, 32.7% in the New York DMA are over the age of 45 totally 4.22 million people. Of this 4.22 million, 2.38 million are female and 1.84 million are male.
[bctt tweet=”Almost one-third of Facebook users, 32.7% in the New York DMA are over the age of 45.”]
17.2% of Facebook users in the New York DMA are over the age of 55. Between the ages of 55-64, 58% are female and 42% are male. This same split continues in the 65+ age bracket.
- Facebook is an old and established social network that reaches across generational divides. It’s relevance continues despite intense competition from other social networks.
- A skew towards female users is apparent in the New York DMA among older age groups beginning with adults 35+.