Android is the clear winner when it comes to number of users in the US, but Apple still has a distinct advantage when it comes to average income of their users. iPhone users on average make 40% more than Android users. iPhone users also engage more with their apps than Android users.
What does this means for your mobile marketing plans? You can target your mobile marketing by device to iOS users if you’re target consumer is affluent.
You will find more statistics at Statista