Local Chevy Dealership Gains Higher Ranking in Search and Grows Website Traffic 67%

THE GOAL

A local Chevy dealership wanted to increase traffic to their website and gain a higher ranking in search results.

THE APPROACH

The product mix for the campaign was customized to fit the short-term and long-term goals of the dealership.

  • Search Engine Marketing
  • Search Engine Optimization
  • Targeted Conquest Email
  • Retargeted Display

THE RESULTS

  • Website visitors increase 67% month-over-month
  • During the campaign, the dealership was the #1 GM dealer in the DMA and the 3rd in the region for visitors
  • Achieved 25% share of impressions of keywords in their category