A local Chevy dealership wanted to increase traffic to their website and gain a higher ranking in search results.
The product mix for the campaign was customized to fit the short-term and long-term goals of the dealership.
- Search Engine Marketing
- Search Engine Optimization
- Targeted Conquest Email
- Retargeted Display
- Website visitors increase 67% month-over-month
- During the campaign, the dealership was the #1 GM dealer in the DMA and the 3rd in the region for visitors
- Achieved 25% share of impressions of keywords in their category