Online press coverage remains most important brand discovery channel

Online press coverage remains the most important source for brand discovery, according to the GlobalWebIndex Brand report. Forty-three percent of internet users aged 16-64 discover brands from stories on media outlet websites.

4 in 10 users discover brands via recommendations from friends. About a third of users discover brands through search engines, consumer reviews on retail websites, brand websites and forums or message boards. Advertisements as a discovery channel come in at 29%.