For small businesses, the biggest misconception about search engine optimization is that it’s too complicated.
It shouldn’t be.
Yes, there is a science to SEO. Yes, if you dig into the code of your website you can tweak, massage and parry your way to a slightly higher ranking, but the goal of search engines is to fine great content for their users. The changes that search engines make to their algorithms are designed to thwart those that try to game the system. As a small business, you should concentrate on creating good quality content for your target audience. The more often you update your content and the higher the quality of that content, the more your ranking will rise…naturally.