Q: How much should a company expect to pay for mobile SMS marketing?

SMS marketing is a cost-effective solution for small businesses.

You can pay anywhere from .05 to .20 per SMS message sent. The amount you pay really depends on the volume of messages that you plan to send.

You will need a shortcode and a keyword for your SMS lists. A shortcode is your SMS list’s “phone number”. Your target audience will text a unique keyword to your shortcode to join an SMS list. You can purchase your own shortcode for between $1000 and $1500 per month. If your budget will not allow that, look into shared shortcodes.