How to Maximize Organic Reach on Facebook

Shauna Little, PIX11’s Integrated Marketing Manager explains why your organic reach on Facebook might have gone down in recent months and the risk for even less organic reach in the near future.

Facebook announced in previous years that it will reduce the number of organic brand posts in users’ newsfeeds in starting January 2015. Post that “feel” too promotional will be affected by this change.

What makes a post too promotional?

If a post…

  1. Pushes your followers to buy a product or download an app
  2. Pushes your followers to enter promotions or sweepstakes without context
  3. Reuses the same content as your advertisements

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