Think you’re not using native in your marketing mix?

Think you’re not using native advertising in your marketing mix? Think again.

If you’re currently using social media platforms like Facebook, Twitter or LinkedIn to advertise, you are using native advertising.

Surprised?

Native advertising is a paid advertisement that matches the form and function of the environment it is placed in. Advertising on social allows a paid advertisement to be liked, commented on and shared just like an organic post.

RELATED: The Essential Guide to Native Advertising: Everything You Need To Know

Social advertising is the definition of native advertising. It is the most dominant native advertising format in terms of spend.

Key takeaways

  • Social advertising is native advertising.
  • Social native is the most dominant native advertising format.
  • Marketers are investing heavily in social with over $13 billion expected to be spent in 2016.