What’s The Fastest Growing Demographic on Facebook? It’s Not Who You Think.

Older US adults are some of the fastest growing segment to jump on the Facebook bandwagon.

Millennials and other younger age group are still the most likely to use social media, but according to a new report by Pew Research Center, 35% of US adults over the age of 65 now use social. That is a three-fold increase from the 11% in 2010.

This is important as it indicates another reason marketers will increase allocations to digital and social to reach this audience segment.

Social Media Usage Older US Adults Growing