The incentive for brands to engage this generation on YouTube is, in a
word, massive. Why?
The findings? Gen Xers’ behavior on YouTube reflects broadly held
assumptions about the generation: their ability to self-start, their love for
nostalgia, and their desire to be in the know, just to name a few traits.
YouTube is a time capsule of sorts and this generation uses it to take a look back.
We encourage you to take a look at the full report!