Q1 Reached New Digital Revenue Heights

The IAB announced Q1 U.S. digital advertising revenue hit $19.6 billion, the highest ever for a first quarter and representing a 23% year-over-year increase.

The growth stems from digital advertising’s ability to reach users on any screen, attract audiences and, by extension, marketing dollars.

The IAB report pointed out that Q1 this year was the second-highest quarter for digital ad revenue of all time, only surpassed by Q4 2016 which reached $21.6 billion. The Q1results also represented the seventh consecutive first quarter to have double-digit year-over-year growth.

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