What is Behavioral Targeting?

Delivering ads based on a user’s habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user’s site navigation history are often stored and analyzed to make targeted offers the next time. Even without registration, the site might place that information in a cookie, which is saved on the customer’s hard disk. When the user revisits the site, the cookie is sent to the Web server.

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