22 Facebook Statistics that YOU Must Know in 2017

  1. At the start of 2017, more than 65 million local businesses had a Facebook page.
  2. 79% of online adults use Facebook.
  3. 42% of consumers do not follow brands on social media.
  4. 42.2% of people like or follow a page so they can get an exclusive offer.
  5. Every Facebook user has more than 1,500 stories competing for a spot in their newsfeed at any given time.
  6. However, only about 300 of those stories are chosen to appear in the newsfeed.
  7. 40.5% of people say they prefer ads that are directly related to their interests.
  8. Ads with a Relevance Score of 3 cost about 73% more than those with a score of 8.
  9. They are 167% more expensive than ads with a score of 10.
  10. Ads with a score of 8 have a 77% higher CTR than those with a score of 3.
  11. Ads with a score of 10 have a 158% higher CTR than those with a score of 3
  12. 34.7% of people who unfollow a brand on Facebook do so because of low-personality or uninteresting posts.
  13. 57.5% of people who unfollow a brand do so because of an excessive amount of promotional posts.
  14. Shorter Facebook posts get 23% more interaction than longer posts.
  15. Posts with photos receive 179% more engagements than other posts.
  16. Videos are the most shared post type, with 89.5 average Facebook shares
  17. The average number of videos posted by a page was 24 per month.
  18. The average length of a Facebook video was 3 minutes and 48 seconds.
  19. The average person only watched a Facebook video for10 seconds.
  20. 85% of Facebook videos are watched with the sound turned off.
  21. People are 1.5x more likely to watch video on a smartphone instead of a desktop.
  22. Square video takes up 78% more space in a mobile newsfeed than landscape video does.

Leave a Reply