Content Marketing is…
Non-intrusive, editorial-themed advertising that consists of:
- Native Unit – An advertising unit designed to look & feel like the rest of a website’s editorial stream. Includes a clear delineation from content. The primary access point to branded content.
- Branded Content – Actual content that lives within a media site’s pages. Provides value to the user in the form of information, education or entertainment. Content page is marked “sponsored by ,” however the content is not specifically about the advertiser. No other Ad Units appear on branded content pages.
- Distribution – Ability to reach additional audience locally, regionally or nationally. Distribution appears on premium publisher’s sites that have native advertising and branded content. Can target categories. Demographics, fans, non-fans and interests can be targeted with Facebook Promoted Posts.