The days of questionably-comfortable movie theater seats are over — at least at the new Paragon 10 in Wellington. Paragon has been in the works for the… Read more “The Paragon Experience”
For small businesses, the biggest misconception about search engine optimization is that it’s too complicated. It shouldn’t be. Yes, there is a science to SEO. Yes, if… Read more “The Biggest Misconception about SEO for SMBs”
There is no SEO without mobile SEO. And the major difference is that your site is optimized for a mobile visitor. Your consumers are connected and mobile.… Read more “Q: How does SEO strategy change with mobile?”
Mobile marketing is not a stand-alone solution. It works best when it’s part of an integrated plan. It’s the ultimate permission-based form of marketing so it deserves respect. Don’t just push out offers that are available in other ways. You’ll see the best conversion rates when your offer is unique to the mobile channel.
First and foremost you must know who you are before you can tell other people who you are. What is your company’s mission? What are the unique… Read more “Q: How do I establish and build my company’s brand?”
Here are three simple ways to find new customers.
Successful advertising means that you receive new customers in exchange for the money you spend. Make sure that your advertising message has a clear call-to-action and that you are offering a real benefit.
Referrals are often the highest quality new customers. Referral customers have the highest retention rates and tend to purchase more over time. And they are relatively cheap. How to find them? Ask! Target your most satisfied customers and be sure to offer them a ‘thank you’ benefit for their on-going support of your business.
3. Strategic Partnerships
Strike up a strategic partnership with a complementary business. This can be short-term or can last many years. Make sure the businesses have shared or overlapping audiences. For example, if you’re a luxury car dealership, you might align your business with a luxury watch company. You both can offer exclusive discounts to each other’s customers producing a stream of referral business.
To paraphrase Mark Twain: Reports of TV’s death have been greatly exaggerated.
Smartphone, tablet and wearable device us is still on the rise but television is holding it’s own! People still watch a lot of television. In fact, according to the Bureau of Labor Statistics in 2013, Americans watched 2 hours and 48 minutes each day. That’s more than people watched ten years ago. In 2003, the average was 2 hours and 34 minutes.
You will find more statistics at Statista
Android is the clear winner when it comes to number of users in the US, but Apple still has a distinct advantage when it comes to average income of their users. iPhone users on average make 40% more than Android users. iPhone users also engage more with their apps than Android users.
What does this means for your mobile marketing plans? You can target your mobile marketing by device to iOS users if you’re target consumer is affluent.
You will find more statistics at Statista
In 2016, the term “digital marketing” borders on redundancy. This year marks a tipping point, with marketers spending more than two-thirds (70%) of their total budget on… Read more “Not Including Digital? Your Marketing May Underperform”
Tribune Broadcasting, a division of Tribune Media (NYSE: TRCO), today reported it has entered into the comScore Top 50 ranking of all US online activity for the… Read more “Tribune Broadcasting Enters comScore Top 50 Rankings”
2017 marks another historic event. This will be the first total solar eclipse in the continental U.S. in 38 years. Test your eclipse knowledge as we wait to… Read more “Test Your Eclipse Knowledge”
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As a small business owners, it’s a struggle to figure out how much of your valuable resources to commit to marketing. Marketing budgets vary by the size… Read more “Q: How do I determine my marketing budget?”
Okay, you’re using the 8% rule to determine your marketing budget. First hurdle jumped. Now, even more critical is how you spend it. First things first, you… Read more “Q: I’ve set my marketing budget. Now how do I spend it wisely?”
In today’s connected and mobile business landscape, your website is often the first impression your target consumers will have with your brand. It’s worth investing in. That… Read more “Q: How much money should I invest in my business website?”
Search Engine Optimization, or SEO, is the name for the process of optimizing your website and its content in an effort to improve the visibility of your site… Read more “Q: What is SEO?”