The days of questionably-comfortable movie theater seats are over — at least at the new Paragon 10 in Wellington. Paragon has been in the works for the… Read more “The Paragon Experience”
For small businesses, the biggest misconception about search engine optimization is that it’s too complicated. It shouldn’t be. Yes, there is a science to SEO. Yes, if… Read more “The Biggest Misconception about SEO for SMBs”
There is no SEO without mobile SEO. And the major difference is that your site is optimized for a mobile visitor. Your consumers are connected and mobile.… Read more “Q: How does SEO strategy change with mobile?”
Mobile marketing is not a stand-alone solution. It works best when it’s part of an integrated plan. It’s the ultimate permission-based form of marketing so it deserves respect. Don’t just push out offers that are available in other ways. You’ll see the best conversion rates when your offer is unique to the mobile channel.
First and foremost you must know who you are before you can tell other people who you are. What is your company’s mission? What are the unique… Read more “Q: How do I establish and build my company’s brand?”
Here are three simple ways to find new customers.
Successful advertising means that you receive new customers in exchange for the money you spend. Make sure that your advertising message has a clear call-to-action and that you are offering a real benefit.
Referrals are often the highest quality new customers. Referral customers have the highest retention rates and tend to purchase more over time. And they are relatively cheap. How to find them? Ask! Target your most satisfied customers and be sure to offer them a ‘thank you’ benefit for their on-going support of your business.
3. Strategic Partnerships
Strike up a strategic partnership with a complementary business. This can be short-term or can last many years. Make sure the businesses have shared or overlapping audiences. For example, if you’re a luxury car dealership, you might align your business with a luxury watch company. You both can offer exclusive discounts to each other’s customers producing a stream of referral business.
To paraphrase Mark Twain: Reports of TV’s death have been greatly exaggerated.
Smartphone, tablet and wearable device us is still on the rise but television is holding it’s own! People still watch a lot of television. In fact, according to the Bureau of Labor Statistics in 2013, Americans watched 2 hours and 48 minutes each day. That’s more than people watched ten years ago. In 2003, the average was 2 hours and 34 minutes.
You will find more statistics at Statista
Android is the clear winner when it comes to number of users in the US, but Apple still has a distinct advantage when it comes to average income of their users. iPhone users on average make 40% more than Android users. iPhone users also engage more with their apps than Android users.
What does this means for your mobile marketing plans? You can target your mobile marketing by device to iOS users if you’re target consumer is affluent.
You will find more statistics at Statista
In 2016, the term “digital marketing” borders on redundancy. This year marks a tipping point, with marketers spending more than two-thirds (70%) of their total budget on… Read more “Not Including Digital? Your Marketing May Underperform”
Tribune Broadcasting, a division of Tribune Media (NYSE: TRCO), today reported it has entered into the comScore Top 50 ranking of all US online activity for the… Read more “Tribune Broadcasting Enters comScore Top 50 Rankings”
A conversion rate is expressed as a percentage. A conversion rate can be calculated in two ways: The first is by the taking the number of users… Read more “What is a Conversion Rate?”
Devices have changed the way people interact with the world around them. It’s critical that marketers have an understanding of how people are using their devices. The… Read more “How People Use Their Devices”
A Lookalike Audience is: If you’re like most businesses, you know who your customers are from a demographic and even psychographic point of view. A Lookalike Audience… Read more “What is a Lookalike Audience?”
A bounce rate is… A bounce is a website visit in which the visitor looked only at the single page they landed on, did not interact with… Read more “What is a Bounce Rate?”
A/B Testing is… A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. A typical… Read more “What is A/B Testing?”
A sliding billboard is a rich media ad that begins as a pencil unit and expands to a larger display (980×30 expands to 930×300). Auto-expands for a… Read more “What is a sliding billboard?”
How much do you know about your roof maintenance?
At the start of 2017, more than 65 million local businesses had a Facebook page. 79% of online adults use Facebook. 42% of consumers do not follow… Read more “22 Facebook Statistics that YOU Must Know in 2017”
CPM is frequently used in advertising to represent cost per thousand (where M is the roman numeral of 1000). When used in online advertising it relates to… Read more “What is a CPM?”