The days of questionably-comfortable movie theater seats are over — at least at the new Paragon 10 in Wellington. Paragon has been in the works for the…… Read more “The Paragon Experience”
For small businesses, the biggest misconception about search engine optimization is that it’s too complicated. It shouldn’t be. Yes, there is a science to SEO. Yes, if…… Read more “The Biggest Misconception about SEO for SMBs”
There is no SEO without mobile SEO. And the major difference is that your site is optimized for a mobile visitor. Your consumers are connected and mobile.…… Read more “Q: How does SEO strategy change with mobile?”
Mobile marketing is not a stand-alone solution. It works best when it's part of an integrated plan. It's the ultimate permission-based form of marketing so it deserves… Read more "Q: What are some common mistakes you see when it comes to mobile marketing?"
First and foremost you must know who you are before you can tell other people who you are. What is your company’s mission? What are the unique…… Read more “Q: How do I establish and build my company’s brand?”
Here are three simple ways to find new customers. 1. Advertising Successful advertising means that you receive new customers in exchange for the money you spend. Make… Read more "3 Simple Ways to Find New Customers"
To paraphrase Mark Twain: Reports of TV's death have been greatly exaggerated. Smartphone, tablet and wearable device us is still on the rise but television is holding… Read more "CHART: Watching TV is the No. 1 Leisure Activity in the U.S."
Android is the clear winner when it comes to number of users in the US, but Apple still has a distinct advantage when it comes to average… Read more "CHART: iPhone Users More Affluent Than Android Users"
In 2016, the term “digital marketing” borders on redundancy. This year marks a tipping point, with marketers spending more than two-thirds (70%) of their total budget on…… Read more “Not Including Digital? Your Marketing May Underperform”
Tribune Broadcasting, a division of Tribune Media (NYSE: TRCO), today reported it has entered into the comScore Top 50 ranking of all US online activity for the…… Read more “Tribune Broadcasting Enters comScore Top 50 Rankings”
As a small business owners, it’s a struggle to figure out how much of your valuable resources to commit to marketing. Marketing budgets vary by the size…… Read more “Q: How do I determine my marketing budget?”
Okay, you’re using the 8% rule to determine your marketing budget. First hurdle jumped. Now, even more critical is how you spend it. First things first, you…… Read more “Q: I’ve set my marketing budget. Now how do I spend it wisely?”
In today’s connected and mobile business landscape, your website is often the first impression your target consumers will have with your brand. It’s worth investing in. That…… Read more “Q: How much money should I invest in my business website?”
Search Engine Optimization, or SEO, is the name for the process of optimizing your website and its content in an effort to improve the visibility of your site…… Read more “Q: What is SEO?”
When search engine optimization is done right, a business benefits from free traffic to your website. It can mean the difference between your business being first or…… Read more “Q: Why does SEO matter for small business?”
Books have been written about this topic but small businesses generally need to produce fresh, relevant content that answers or addresses what your target audience is searching…… Read more “Q: What are some of the key factors that impact a business’s SEO?”