Blog

3 Simple Ways to Find New Customers

Here are three simple ways to find new customers.

1. Advertising

Successful advertising means that you receive new customers in exchange for the money you spend. Make sure that your advertising message has a clear call-to-action and that you are offering a real benefit.

2. Referrals

Referrals are often the highest quality new customers. Referral customers have the highest retention rates and tend to purchase more over time. And they are relatively cheap. How to find them? Ask! Target your most satisfied customers and be sure to offer them a ‘thank you’ benefit for their on-going support of your business.

3. Strategic Partnerships

Strike up a strategic partnership with a complementary business. This can be short-term or can last many years. Make sure the businesses have shared or overlapping audiences. For example, if you’re a luxury car dealership, you might align your business with a luxury watch company. You both can offer exclusive discounts to each other’s customers producing a stream of referral business.

CHART: Watching TV is the No. 1 Leisure Activity in the U.S.

To paraphrase Mark Twain: Reports of TV’s death have been greatly exaggerated.

Smartphone, tablet and wearable device us is still on the rise but television is holding it’s own! People still watch a lot of television. In fact, according to the Bureau of Labor Statistics in 2013, Americans watched 2 hours and 48 minutes each day. That’s more than people watched ten years ago. In 2003, the average was 2 hours and 34 minutes.

Infographic: Watching TV Is the No.1 Leisure Activity in the U.S. | Statista

You will find more statistics at Statista

CHART: iPhone Users More Affluent Than Android Users

Android is the clear winner when it comes to number of users in the US, but Apple still has a distinct advantage when it comes to average income of their users. iPhone users on average make 40% more than Android users. iPhone users also engage more with their apps than Android users.

What does this means for your mobile marketing plans? You can target your mobile marketing by device to iOS users if you’re target consumer is affluent.

Infographic: iPhone Users Earn More | Statista

You will find more statistics at Statista