Writing your own content allows you to educate and inform customers in a trusted environment. It’s non-intrusive and adds credibility, positioning you as the expert and thought leader in your field.
But how do you know what content will make the desired impact? And when will you find the time to write it? Leave it to Tribune Media SFL.
Native advertising is designed to look and feel like the rest of a website’s editorial stream with a headline, photo, and sponsor attribution. These ads point the user to a branded content page, which includes content, share tools, links, and a call to action. Native gives you positive brand recall, drives branded search, and is arguably the most engaging form of advertising. And as we all know, engagement is key to successful content. The Tribune Media SFL process uses listening tools and predictive technology to identify what content will resonate the most with your target audience.
The objectives of native advertising are to attract and acquire a clearly defined audience in order to drive profitable customer action. It’s an ongoing process that is best integrated into an overall marketing strategy, focusing on owning your media, not renting it. It is the art of communicating with customers and prospects without selling.
Branded content lives on a website and provides value to the user in the form of information, education, or entertainment. Use your own, or Tribune Media SFL can create this content for you, testing messages with our partner, Kepler Research, in order to find which pieces of content resonate with your audience and deserve amplification. And the content doesn’t have to be a basic article (though it can be). Try blog posts, articles, videos, info graphics, photo galleries, or whitepaper.
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