Display ads generate brand awareness and interest, sales and leads – sometimes more than the clicks demonstrate. What if the viewer opens a new window instead of clicking on your ad? What if they are too busy to visit your site now, but then search for you later?
Tribune Media SFL can help you make the most of your display advertising dollars.
Display delivers reliable, targeted impressions – and we can show you the metrics from the traffic that came from your ads. We can target based on geography, demographic, interests, behaviors, and even what device your audience is using. Display works well when coupled with other marketing channels for an integrated advertising campaign.
We offer a number of tracking capabilities with display. View-through tracking allows us to track when someone sees your ad, doesn’t click, and comes back to your site later. Retargeting is used to follow someone who has already visited your site, to keep your brand, message, and product top-of-mind. Conversion tracking allows us to see how many people saw your ad, then completed a particular action on your site, like downloading a PDF, filling out a contact form, or viewing a certain number of pages.
Tribune Media SFL can help determine the right message to send to reach your specific goals, whether it’s getting traffic to your store for a great sale, letting the public know about your new location, or just keeping your name out there. Our award-winning creative team can build your digital ads to work for you.
Reach your customers on any device: Desktop, Tablet, and Mobile.Many people use all three devices in the same day. You never know how a customer might find your website. We’ll reach them where they are.
Display is a cost-effective way to generate awareness by getting your ads in front of consumers, so they can learn about your business as they consider their options.