You’re probably asking yourself what is the Tribune Audience Network (TAN). Let us share with you!
TAN is an aggregation of all the Tribune digital property audience activity across the US, combined into one powerful targeted advertising solution.
So, imagine you are sitting in your kitchen in New Orleans, looking for information about the upcoming NFL season. You might go to a search engine, type in your query, and get your results. The first story is about the Chicago Bears, aka America’s team. Clicking on the story, you are now on WGNTV.com. A local New Orleans bakery, follows your IP address to that story, and we then place their local New Orleans ad alongside content that is being read, 800 miles away, in Chicago. With TAN, there are no borders, and no limits.
What’s the benefit? TAN expands your reach across an entire network of sites, while staying “virtually” local. You’re not limiting yourself to a single site’s traffic.
Through the Tribune Audience Platform, each of these digital properties has been fully data-enabled, allowing you to benefit from granular audience segmentation, cross-device targeting and advanced analytics.
Reach over 50 million unique users a month across the Tribune Media Ecosystem.